The food system is the world's largest source of greenhouse gas emissions, land use, freshwater consumption, and biodiversity loss. Plant-based food is central to the necessary transformation.
Food security means that all people, at all times, have access to sufficient, safe, and nutritious food. Currently, approximately 800 million people are chronically undernourished — while the global food system simultaneously produces enough calories to feed everyone on Earth. The problem is distribution, waste, and how we produce food.
It takes approximately 7–10 kg of plant protein to produce 1 kg of beef protein. Currently, 77% of agricultural land globally is used for livestock — which produces only 18% of global calories. This extraordinary inefficiency is the central structural problem of global food security.
Every vegan restaurant that opens, every plant-based meal that is sold, every person who shifts toward plant-based eating creates demand signals that move investment, agriculture, and supply chains. Small businesses are not small in aggregate. Hundreds of thousands of plant-based micro-businesses across Southeast Asia create cumulative agricultural impact that is meaningful at a global scale.
We want to create hundreds of thousands — potentially millions — of small plant-based businesses and livelihoods. Each one is a small act of contribution to the flourishing of vegan cuisine and global food security. It is the logical conclusion of building an ecosystem that lowers barriers for anyone who wants to participate in plant-based food entrepreneurship.
"We want a mindful alliance — where dreams become reality, startups become profitable, contributing to solving the food crisis in poor countries and the mental health crisis in rich ones."
— Veggie Saigon · Founding Vision